in his sleep, make sure you are fast enough to wake your ass up, grab the phone and get that shit recorded for future use. this is jonathan dreaming. the blather before this bit sounded like a drunk frat boy talking over a zeppelin record being played in reverse. i imagine he was having a drink with a work colleague as he's saying something like "absolutely graham, that pepsi v coke challenge was genius! so meta... marketing..."
just two kids on the microphone